WD enables consumers to instantly record and playback movies and TV programmes
INDUSTRY
By BiztechAfrica – Sept. 13, 2013, 8:35 a.m.
WD, a Western Digital company, has introduced its My Book AV-TV to the South African market, allowing customers to instantly enable their TV recording features to store and playback hundreds of hours of entertainment by simply connecting the My Book AV-TV drive directly to a compatible TV. Additionally, customers watching live TV with the My Book AV-TV connected can press pause and rewind, or fast-forward afterward, to control and enjoy live TV at their convenience.
My Book AV-TV, available in 1 terabyte (TB), easily connects directly to televisions with built-in recording capability to provide plentiful storage capacity for standard or high-definition entertainment programming. Built with WD GreenPower Technology, the drive inside is engineered for the audio/video market in order to optimise the customer experience with smooth video playback of recorded content. Additionally, the WD GreenPower Technology is engineered to use less power and stay cool even in a hot entertainment centre full of electronics.
Says Anamika Budree, WD Branded Sales Manager – South Africa, “The South African market now has access to an affordable solution to record their favourite TV programs and movies without a monthly subscription. Furthermore, the My Book AV-TV delivers the convenience of playback at a suitable time and is compatible with TV’s with a USB port.”
The drive’s super-fast USB 3.0 connection enables multiple HD streaming for simultaneous recording and playback for customers that connect their My Book AV-TV to a dual-tuner television. For example, if you have a dual-tuner TV, you can record a favourite movie whilst watching a sporting event or stream a recorded program.
Additionally, the sleek and compact design of My Book AV-TV ensures that the drive fits neatly in most entertainment centre consoles. It can stand upright or lay horizontally, making it easy to neatly position the drive near the television while maximising airflow and minimising heat around the drive.
“With the recent influx of TVs produced with direct recording functionality built-in, millions of global consumers will now be able to reap the benefits of recording and playing back their favourite entertainment at their convenience,” says Jim Welsh, executive vice president and general manager of WD’s branded and CE products. “My Book AV-TV is a hassle-free solution for these consumers to enjoy hundreds of hours of their favourite TV programming through a simple USB connection to the TV.”
Compatibility
For the latest list of compatible TVs and AV devices, visit www.wd.com/mybookavtv.
