In 2023, 1.14 billion smartphones were sold, making it the most-sold gadget around the world. According to recent studies, an average American uses his smartphone for up to 5 hours and 20 minutes daily. There is no denying the fact that no other gadget has influenced humanity like the smartphone did. Scientists have predicted that smartphones will play a huge role in the further evolution of mankind.
The world smartphone market is valued at $608 billion in 2023. It is a highly lucrative market with new smartphones launched every other day. The brands have smartphones in every price bracket making it easily accessible for people from every strata of the society. From flagship models that offer the best-in-class features to wallet-friendly phones, every brand offers a wide array of smartphones to select from.
Today, we will be discussing the top 25 smartphone brands that have captured the world market through the sheer number of devices. So, read along to find out the most popular smartphone brands in the world in 2024 and the most famous brands in your country.
Top 25 Most Popular Phone Brands
1. Apple
The first generation iPhone launched by the co-founder and the former CEO of Apple Steve Jobs forever changed the concept of mobile devices. It was a ground-breaking invention that set forward a cascade of research and inventions in the smartphone realm. Since its launch in 2007, Apple has sold over 2.3 billion iPhones worldwide.
What sets the iPhone apart from a sea of Android devices is its operating system, the iOS. iOS integrates well with Apple’s other operating systems like macOS, iPadOS, and Apple’s other smart devices. The sophisticated design language of the iPhone includes sharp edges and the integration of premium metal and durable glass.
Apple releases a new iPhone each year with a new chipset that sets new performance benchmarks. With the latest iPhone 15, Apple has scrapped its lightning cable for Type-C and added a new Dynamic Island in its bezel-less display. Apple also launched the iPhone in Pro and Pro Max variants. After the slow sales in the 2023 Q3, Apple has made a total shipment of 78.7 million units in the 2024 Q4, setting a new record for sales in iPhone. Apple’s biggest shakeup in decades will focus on bringing generative AI to Siri and operating systems
Apple’s Smartphone Lineup:
2. Samsung
Samsung is the South Korean smartphone manufacturer that has captured the world’s attention by storm. Under the hood of a Samsung smartphone is Google’s open-source OS, Android. This makes Samsung the world’s largest Android smartphone manufacturer. Samsung now mainly sells its phones under the “Galaxy” lineup. However, Samsung has made significant changes to the Android OS, and their proprietary skin on the Android is called “One UI”.
Samsung produces both flagship devices that make use of the industry-leading chipset with high computing powers and wallet-friendly phones for people who just need a smartphone for their day-to-day needs. The wide array of devices has made Samsung the biggest player in the Android market. Apart from smartphones, Samsung also manufactures electronic appliances and other smart gadgets.
Now, looking at the number, despite having recorded sales in Q3 2023, Samsung recently had a downfall in Q4 2024. The brand was able to make 58.3 million unit shipments in Q3 2023 as opposed to 53.2 million units in Q4 2024. Even after a serious dip in sales in the last quarter, Samsung still reigns over other Android smartphone brands due to its sheer number of sales.
Best-Selling Samsung Phones
Read More: Samsung Is Bringing Foldable-Specific AI Features To The Galaxy Z Fold 6 And Z Flip 6
3. Xiaomi
Xiaomi is a China-based multinational electronic company that quickly grabbed the attention of tech enthusiasts just a few years after its inception. Xiaomi is known for its mid and lower-range phones which are competitively priced and very durable. Xiaomi focuses mainly on developing countries such as China and India where there is a huge demand for value-for-money phones.
Xiaomi makes use of Google’s Android to power their phones. The Android used in their devices is highly tweaked to suit their devices and features. Xiaomi has three tiers of phones. The flagship phone is called the “Mi series”, the budget-friendly “Redmi series”, and the performance-oriented “POCO series”. Being pocket-friendly, the Xiaomi phones are in no way letdowns, they make use of the latest processors and advanced features to appeal to a broader audience.
In the Q4 2023, Xiaomi has sold over 41.2 million units. In the entire 2023, Xiaomi has sold approximately 145.6 million units and has a gross profit margin of 14.6%. This makes Xiaomi the world’s 3rd largest smartphone manufacturer after Apple and Samsung. Xiaomi’s aggressive expansion strategy and product placement have helped it become one of the top three.
Most Sold Xiaomi Phones
4. Oppo (OnePlus/Realme)
BBK Electronic is China’s one of the most popular smartphone manufacturers. BBK owns OPPO, OnePlus, and Realme, which operate as different entities. Apart from a few cosmetic differences, these three companies sell the same hardware. In Q4 2023, OPPO and OnePlus collectively sold over 24.4 million units, a 2.8% increase when compared with the previous quarter.
OPPO has its lineup of flagship devices and wallet-friendly phones. OnePlus, however, is marketed as a performance-oriented phone with the best processor and cameras. Realme predominantly consists of low-range phones which are easy on the pocket. These three brands offer features such as fast charging, sleek designs, and excellent camera setup.
Oppo, OnePlus, and Realme cater to the youth and the demands of fast-changing tech users. OnePlus has always been called the “flagship killer” as it beats most of the flagship devices offered by leading mobile manufacturers. Oppo and OnePlus offer flagship-level smartphones which have a loyal fanbase around the globe.
Most Selling Phones From Oppo/OnePlus/Realme
5. Vivo
Vivo is one of the Chinese smartphone giants that is owned by BBK Electronics. Vivo’s unique design language and feature-rich phones help it to distinguish from a few of its sister brands. Vivo offers flagship, mid-range, and budget-range phones. The mobile manufacturer has its operating system Funtouch OS, which is built on top of Google’s Android.
From 2019 to 2020, Vivo has shipped more than 131 million smartphone units across the globe. Recently, there has been a slight decline in the number of smartphones being sold by Vivo. In 2023, the sales number dropped to 88 million. BBK and Vivo have devised several expansion plans to regain their spot as one of the top smartphone manufacturers in the world.
Vivo produces smartphones with stunning designs and the latest features. The brand has also collaborated with Zeiss to create one of the best camera systems in its Flagship series. The curved edge display of the phones and the high-end processors used in the phones also provide one of the best gaming experiences to gamers.
The Most Popular Phones From Vivo are:
6. Huawei
Huawei is the Chinese tech giant that manufactures telecommunication equipment and other electronic appliances. It is also one of the largest smartphone manufacturers in China. Huawei has a series of flagship, mid-range, and budget-friendly phones in their collection. This includes the P series, Mate series, and Y series.
The brand always tries to reinvent the smartphone and is one of the few smartphone manufacturers that tries to roll out cutting-edge features. The brand had to face certain challenges on its path to becoming the one smartphone brand, which caused the brand to lose value in certain geographies. The United States banned Huawei from operating on its shores. This has greatly affected the tech giant’s goals of capturing the smartphone market.
Despite the ban in the US, Huawei is operating smoothly in the UK, Canada, and various other countries. The sleek and durable design, the vibrant LED screen, and breakneck charging speeds are some of the few features that make Huawei stand apart from other brands. The market capitalization of Huawei is approximately $0.77 billion.
Popular Phones Offered by Huawei are:
7. Motorola
Motorola shook the smartphone world when they released the “Moto Razr”, the legendary flip phone which oozed premium-ness. Later, Motorola reentered the market with a whole set of touchscreen phones that cater to every category. Motorola now makes some of the best value-for-money Android phones. In 2023, Motorola brought back its Moto Razr in the form of a foldable phone, which gained positive reviews from tech critics.
The American brand sold over 46.5 million units of smartphones in 2023. But, the company saw its peak in 2021, when it sold over 50 million units. Motorola has a market capitalization of $53.98 billion and in Q4 2024, the company sold over 12.5 million smartphones worldwide.
The brand makes phones for every price bracket. From premium phones to entry-level smartphones. Their smartphones also have some of the best designs when compared to other brands. Motorola is now tapping into the market by incorporating retro designs into their smartphones.
Best Selling Smartphones from Motorola
8. Google
Google, the leading search engine and global technology brand branched into the smartphone realm through its flagship Pixel in the year 2016. Ever since then, Google has yearly updated its flagship lineup. Recently, Google started selling pocket-friendly phones for the general public who do not want the best computing powers. The Tensor chip by Google rivals the chipset by Qualcomm and Apple and was received very well by the critics.
The Pixel series boasts a blot-free, stock Android OS that provides a clean software experience. The phones by Google also have the best-unrivaled camera unit and image processing systems. Being a key player in AI research, Google has integrated state-of-the-art artificial intelligence systems into its smartphone lineup. The Pixel series also has a sleek and minimalistic design for its smartphones and is made out of premium materials that are pleasant to hold.
Since its launch in 2016, Google has sold over 40 million units of the Pixel. The market capitalization of Google is currently at $1.793 trillion, making it one of the largest tech companies in the world that manufactures one of the best Android phones in the world.
Best-Selling Google Phones:
9. Nothing
Carl Pei, the former CEO and co-founder of OnePlus founded the “Nothing” brand. He oversaw the design and marketing of OnePlus devices. Under his leadership, we saw a staggering rise in the sales of OnePlus phones, which were then dubbed “flagship killers”. After resigning from OnePlus, Pei founded Nothing, which has many media personalities and investors as investors.
Nothing now has a whole array of electronic gadgets, but the most popular one that grabbed the headlines worldwide is its flagship, Nothing Phone. The smartphone was nothing like the tech world had ever seen before. The exposed internal hardware of the phone was aesthetically designed and covered with toughened glass. Carl Pei described their design language as a means to unite the human essence with the digital world, thereby deleting the barrier between them.
Nothing now makes flagship smartphones and wallet-friendly phones catering to different phone users. Nothing has also launched a sub-brand “CMF by Nothing” which sells affordable tech. According to Carl Pei, Nothing has sold over 2 million units worldwide and achieved a 64% increase in sales in the European market. However, Nothing is set to revolutionize the smartphone market by ditching apps in favor of a completely AI-powered user interface.
Nothing’s Smartphone Lineup
10. Sony
Sony is a Japanese multinational company that is renowned for its wide array of electronic gadgets and entertainment products. The company mainly focuses on audio tech and produces some of the best speakers, headsets, and other audio devices. But, Sony is also one of the largest manufacturers of smartphones in the world. Sony’s smartphone lineup is called “Xperia”.
The Xperia series is a set of premium smartphones designed for niche tech users. They have a sleek design, excellent built quality, and make use of the most premium materials for manufacturing their phones. They operate under Google’s open-source Android with Sony’s exclusive skin on top of it. Being manufacturers of excellent cine cameras, DSLRs, and world-class interchangeable lenses, Sony has been able to incorporate unimaginable camera quality into their phones.
Currently, Sony has a market capitalization of $120.41 billion. Sony has discontinued their smartphones in many markets in the world. However, in Japan and Hong Kong, Sony still accounts for the largest market share. In 2024, Sony experienced an epic downfall in sales figures as the company is now focusing more on the development of other gadgets.
The Best-Selling Sony Phones :
11. Asus
Asus is a Taiwanese company that manufactures computers, laptops, and smartphones. The brand is also known for making high-end gaming devices. Asus has two lineups of smartphones, the Zenfone series and the gaming-oriented ROG phone series.
The Zenfone series is made for normal phone users who need good performance, an excellent camera, and a good overall smartphone. The Zenfone series has a conventional design for their smartphone, which is made out of premium material. Unlike the Zenfone series, the ROG phone is a complete deviation from the conventional smartphone designs. It has RGB lighting, exhaust fans, and other smartphone accessories designed specifically for gamers.
The market capitalization of Asus stands at $10.77 billion. There has been a recent dip in the sales of the Asus smartphones. But, the company is planning to revamp the Zenfone series to capture the smartphone market. The ROG phone caters to a specific niche and the company predicted limited sales in that segment, which is going as planned.
Most Popular Smartphones from Asus
12. Nokia (HMD)
There is a high chance for your first-ever phone to be a Nokia. The brand was a huge name back in the days when mobile phones were becoming the next big thing. Nokia used to manufacture affordable phones with basic features. With the advent of smartphones, Nokia fell below sales and has been trying to regain its global position. Recently, Nokia was taken over by HMD Global, a Finnish company. Nokia scrapped its Symbian OS and began using Android on their devices.
HMD Global kept Nokia’s brand values such as robust build quality and affordable technology. Nokia reentered the market with nostalgia-inducing smartphone designs but with the latest user interface. Nokia also manufactures smartphones with intuitive designs and peak build quality.
Nokia’s market capitalization now stands at $20.1 billion. Nokia has sold over 250 million phones to date and has been able to grow 13% in the US during its second coming. Nokia is now focused on countries like India, Taiwan, and Japan to grow its brand. Nokia now manufactures smartphones and feature phones and is set to regain its dominance.
The Most Popular Smartphones by Nokia
13. Honor
Honor was a subsidiary of the Chinese tech giant Huawei until late 2020 when Huawei decided to sell off the branch. Currently, Honor manufactures smartphones, tablets, smart wearables, and other mobile devices. Since the separation from Huawei, the branch underwent a total revamp of its device lineup and brand goals. Honor noe produces value-for-money smartphones.
The brand aims to capture the market by aggressively pricing its smartphones, a decision that has benefitted the brand greatly. They cater to niche users who want bang-for-buck devices. By making sleek-looking phones with great durability and innovative features, Honor is once again set to carve a space for itself.
The brand’s smartphones are currently available in selected countries and cater to a very specific audience. In 2023, it is calculated that Honor sold over 57 million smartphones. It is lower when compared to 2019’s number of 69 million smartphones. However, Honor has greatly invested in its smartphone division and we can expect more from the brand in the years to come.
Best Selling Phones From Honor
14. IQOO
IQOO is a Chinese electronics brand, which is a subsidiary of Vivo. IQOO and Vivo are owned by BBK which also owns Oppo, OnePlus, and POCO. Similar to POCO, IQOO is also a performance-oriented brand that manufactures smartphones for gaming. IQOO’s smartphones make use of Qualcomm’s latest chipsets that provide the best gaming experience.
The brand focuses mainly on China and India, where there is a huge demand for wallet-friendly, performance-oriented phones. Initially, it was exclusively for sale online, later, the brand expanded its brick-and-mortar phones where buyers can walk to experience their phones and buy them in person. Another striking feature of IQOO’s phones is the large battery life and fast charging facility.
Following its launch in 2019, IQOO has grown by double figures in the year 2023. The company has decided to launch more phones to capture the Indian smartphone market by the end of 2024.
Most Selling Smartphones From IQOO
15. Transsion
Transsion is another tech giant from China that sells the most number of phones in emerging markets like Africa. Transsion is home to many subsidiaries like Infinix, iTel, and Tecno. The specialty of Transsion is the great array of budget-friendly phones it has to offer. The company provides cost-efficient mobile communication solutions where the telecommunication sector is currently poised to emerge.
Unlike many other brands mentioned here, Transsion focuses mainly on bang-for-buck phones and there are very few selections of flagship-level devices. Transsion’s main profit comes from its feature phone sales. The brand has established manufacturing plants in Ethiopia and Bangladesh. The brand has recently entered the competitive market of India to take advantage of the huge demand for budget-friendly smartphones.
In 2021, Transsion sold over 37.3 million smartphones, increasing their global smartphone share from 3.5% to 5.5%. The brand has witnessed a 98.3% growth when compared to the previous year. Transsion is currently the largest-selling phone brand in Africa and is planning to expand its global hold.
Popular Phones by Transsion
16. Infinix Mobile
Infinix is a sub-brand of Transsion Electronics, that is specialized in manufacturing cost-effective smartphones for emerging smartphone markets. The brand offers attractive designs, a good chipset with adequate performance, and sleek-looking devices. Their forte is the middle to low-range smartphones that people buy for normal smartphone features.
While the Infinix brand does not offer premium flagship devices, their phones are of the highest quality. They offer good battery backup, high-speed charging, a nice array of cameras, and good designs to attract potential buyers. The brand focuses mainly on price-sensitive markets where people long for bang-for-buck devices.
Infinix is one of the top 10 phone manufacturers in the world. All Transsion brands have collectively grown by 62%, out of which Infinix has grown by 42% when compared to the previous year. Infinix has planned on expanding its business by opening new manufacturing plants.
Popular Mobile Phones By Infinix
17. HTC
HTC was a big name in the smartphone market a few years ago. The brand manufactured premium phones that were well-received by tech critics and smartphone users. However, due to the recent incursion of Chinese brands in the world smartphone markets, HTC has lost its footing in the past couple of years.
The brand was unable to deliver to the changing tastes of the smartphone market, which ultimately led to it stopping its smartphone manufacturing for a brief period. Recently, HTC has unveiled its newest Android-based smartphone, which the company hopes will help it regain its position.
The brand used to have a market capitalization of close to $6 billion which has recently fallen to $1.69 billion. HTC has a market share of only 0.6% in Taiwan. However, HTC hopes to reverse its predicament. It was a brand that once sold over 13.9 million smartphones, worldwide.
Best Selling Smartphone By HTC
18. Tecno Mobile
Tecno Mobile is a sub-brand of Transsion Electronics. It is a Chinese manufacturer of affordable smartphones and feature phones. Tecno caters to customers from African, South Asian, Latin, and American markets. Smartphones usually have longer battery life, a good set of cameras, and user-friendly features. The markets in which Tecno concentrates are very price sensitive, which will highly benefit the brand.
Tecno has recently revamped its phone lineup and decided to dip its toe in the international markets. The company has a strong presence in Nigeria, China, India, and Brazil. The sleek designs and user-friendly features of the phones make it a good choice for price-conscious customers.
Best Selling Phones From Tecno
19. Itel Mobile
Itel is a subsidiary of Transsion Electronics. Just like Transsion, Itel also focuses on African and Asian markets. Phones manufactured by Itel cater to requirements like extended battery life, a good quality camera setup, an easy-to-use interface, and adequate performance.
The brand mostly produces low and entry-level smartphones that are very price-efficient. Itel mostly caters to emerging smartphone markets where the demand for bang-for-buck devices is high. Itel is the number 1 mobile brand by market share that caters to people who want a phone under $100.
Most Popular Phone Manufactured by Itel Mobile
20. ZTE
ZTE is another Chinese smartphone company that focuses on telecommunications device production. ZTE entered the world smartphone market with its Axon and Blade series. Both series consist of cost-efficient smartphones that provide adequate performance. ZTE also uses its expertise in the telecommunication field to provide customers with the latest technology.
The brand currently has over $12.54 billion in market capitalization. The company has sold over 67.344 million units since its inception, making it one of the largest smartphone manufacturers in China. The brand aims to enter the African and Eastern markets by the end of 2024. ZTE can highly benefit from these price-sensitive markets.
Most Popular Phones From ZTE
21. T-Mobile
T-Mobile is a telecommunications brand and a wireless network operator that also manufactures smartphones. The brand focuses on budget-friendly devices that offer the best features for a reasonable price. The brand was a wireless network provider and has closely worked with many smartphone giants in the past. Their expertise in the field has helped them expand into a smartphone brand.
All the products of T-Mobile are in the mid to low range, which is the busiest phone category in the world. Recently, T-Mobile has launched a folding phone akin to the Samsung Galaxy Fold. T-Mobile has over 117.9 million subscribers for its wireless network and the brand mainly aims to sell its smartphones to their existing customers.
Popular Phones From T-Mobile
22. Gionee
Gionee is a Chinese phone manufacturer that sells smartphones in countries like China, India, Bangladesh, Nigeria, Kenya, and Vietnam. The company manufactures budget-friendly smartphones that offer a great design, better battery life, and excellent camera quality. Gionee offers a wide array of smartphones for very competitive prices.
All the smartphones offered by Gionee have adequate performance, good design cues, and user-friendly interfaces. The brand aims to provide the most basic smartphone requirements at a reasonable price point. The brand thrives in very price-sensitive smartphone markets.
Popular Phone Models From Gionee
23. Lava
Lava is an Indian multinational technology company that manufactures phones, laptops, and other electronic appliances. However, the brand mainly focuses on smartphones which are manufactured in India and exported worldwide. The company also has a strong presence in Thailand, Sri Lanka, the Middle East, Bangladesh, Indonesia, and Nepal.
The smartphones by Lava are very cost-efficient and cater to users who want the most features for low prices. The smartphones of Lava have sleek designs and are premium to the touch. Lava also has a wide array of feature phones that are mostly sold in South Asian and African countries.
Most Popular Phone From Lava
24. Meizu
Meizu is a very rarely mentioned brand in the smartphone world. The brand caters to a very niche audience. Meizu makes use of its operating system, Flyme OS, a modified version of Android. It is a Chinese brand that also makes other electronic appliances and smart devices.
The brand makes phones with sleek designs, long battery life, adequate performance, and a user-friendly interface. It does not have a large market share in China or worldwide. However, Meizu occasionally grabs the headlines with its cutting-edge technology and inventions in the smartphone realm.
Popular Phones From Meizu
25. Wiko
Wiko is a French smartphone brand that is owned by Tinno Mobile, a Chinese mobile manufacturer. The head office of Wiko is in France and has shipped over 30 million devices. The brand mainly focuses on countries from Europe, Asia, the Middle East, and Africa. Year after year, the company recorded a steady growth in sales.
Wiko manufactures budget-friendly phones for price-sensitive markets. The brand offers phones with good performance, extended battery life, sleek and intuitive designs, and a user-friendly interface. The devices make use of Google’s Android as its OS. The company is looking forward to extending its market share worldwide with a new list of products.
Best Phones From Wiko
What Phone Brand is the Most Popular Internationally?
It is difficult to pinpoint a single smartphone brand that is the most popular in the world. By sheer sales numbers, Apple and Samsung top this chart. These smartphone behemoths compete with each other year after year to reign in the top 1 spot. Collectively, these brands make over 100 million shipments per quarter. However, recently Apple has expanded its customer base by focusing more on eastern countries by opening more manufacturing plants in countries such as China and India. This has led to a boom in the sales of Apple products, mainly its flagship device, the iPhone. In 2023, Apple sold over 231.8 million iPhones, making it the most coveted smartphone brand in the world.
iPhone is synonymous with premium in the smartphone market. Apart from the peerless features it offers, it is considered a status symbol. Many people don the brand’s “half-eaten apple logo” on the brand’s phone to show off to their peers. There are diamond-studded, gold-plated varieties of other smartphones that cost multi-fold of a regular iPhone. Then why do people clamor over the iPhone? Apple has a solid ecosystem where all of its devices sync well with each other. You can start doing work on your Macbook and take it over from your iPhone or iPad. That’s how well these devices work together. iPhone and other Apple devices are made out of premium materials and are built to last a lifetime.
Another aspect is the safety features Apple offers. iPhone is almost impenetrable to viruses and hackers. Apple always ensures that state-of-the-art security protocols are devised in its gadgets. Coming to 2023, Apple has done away with its proprietary charging port, the lightning cable, and replaced it with the standard USB Type-C. This is a move in the right direction for people who were hesitant to buy an iPhone as they did not want to carry an extra charging cable for their phone. Apple has a market capitalization of $2.89 trillion as of now, which makes it the most popular phone brand in the world.
Most Popular Phone Brands by Country
Which is Most Popular Phone Brand in the United States?
By market share, Apple is the frontrunner in smartphone sales in the United States. In 2024, Apple has a market share of 61.26%, which easily translates to millions of iPhone sales. This huge percentage of market share can be attributed to Apple’s decision to market the iPhone as a premium smartphone which is very different from other smartphones in the market. The iPhone runs on Apple’s operating system, iOS. Unlike Android, iOS is not open source but fares miles ahead of Android in performance and ecosystem syncing.
Samsung occupies the second position in sales in the US, which is followed by Motorola. Samsung has a market share of 22.63% and Motorola, 3.50%. The two companies have premium and wallet-friendly smartphone options to choose from. According to the US Census Bureau, the smartphone sales of 2022-2023 are estimated at $74.7 billion. The sales figure is estimated to rise in the years to come.
Apple 61.26 Samsung 22.63 Motorola* 3.5 Google 2.4 LG 1.14 Others 9.07
Which is the Most Popular Phone Brand in the United Kingdom?
The United Kingdom has a very dynamic smartphone market, where the needs of the users change rapidly. Currently, while writing this article, Apple reigns the top spot in the most sold smartphones in the UK. There are over 85 million mobile subscriptions in the UK and over 1,340 million smartphones have been sold in the UK in 2023. Out of this, an estimated number of 8,398,541 iPhones have been sold in the UK in 2023. It is lower when compared to 2022 when the sales figure for iPhones has crossed 8,628,681 units.
Samsung has been the biggest contender of Apple in the UK. In recent years, Apple has been beating Samsung in sales figures. Ditching the lightning cable and integrating the USB Type-C port according to the EU guidelines have helped Apple capture the UK’s smartphone market. By 2025, the UK’s mobile phone market is expected to be worth £3.1 billion.
Which is the Most Popular Phone Brand in Canada?
Just like in the US and the UK, Apple dominated the Canadian smartphone market. In 2022, Canada’s smartphone market was valued at $5.80 billion. Canada has a population of 38 million and has a higher smartphone penetration rate. Canadians prefer the iPhone over other brands such as Google, Samsung, OnePlus, and Huawei, due to its robust ecosystem, sturdy design, and regular software updates. However, the iPhone is mostly preferred by people who need the flagship experience.
Samsung has a good foothold in the mid-range and budget-friendly smartphone categories. Samsung also sells a very good number of its flagship models such as the Galaxy S24 Ultra in Canada. Google also sells its mid-range phone, Pixel 7a in good numbers. Other prominent players in the Canadian smartphone market are OnePlus, LG, Motorola, and Huawei. The Canadian smartphone market is a highly competitive arena with lots of varieties of smartphones to pick from. Several brands that are not available in the US are also sold in Canada. Many brands are trying to break into the Canadian market with their latest cutting-edge phones.
Which is the Most Popular Phone Brand In China?
China is a leading country with the most globally renowned phone brands. The country is home to more than a dozen of the best-selling smartphones and feature phone brands. It is also a manufacturing hub for various other multinational brands as well. However, the title of the most popular phone in China does not belong to a smartphone from a Chinese brand. Apple’s iPhone dominates China’s smartphone market with more than 35% market share. The country has several manufacturing plants for Apple products such as iPhone, iPad, and Macbook. Cheap labor and abundant resources make China an idle place for tech manufacturers.
The next most popular phone brand in China is Huawei with a 31% market share, followed by Xiaomi and Honor. The tech giant Samsung is unable to capture the Chinese smartphone market. It only has a 2% market share in 2023, which is very low when compared to other countries. Apple very recently started its brick-and-mortar stores in China, which contributed to the rise in sales of the iPhone in China. Being manufactured in China, Apple can sell its smartphones at reasonably lower prices in the Chinese mainland.
Which is Most Popular Phone Brand In Russia?
The most popular phone brand in Russia, just like all the countries mentioned above, is Apple. Apple dominates the Russian smartphone market by 32.5% market share. It is closely followed by Xiaomi and Samsung. All other brands have a combined market share of only 8%. In 2022, following the Ukrainian invasion of Russia, Apple closed its stores in Russia. Despite having shut down all the brick-and-mortar stores, iPhone and other Apple products seem to be available in the Russian market through third-party vendors and Apple resellers.
The Chinese tech giant Xiaomi has a stronghold in the Russian smartphone market. Xiaomi has introduced a wide range of wallet-friendly devices with adequate performance and features. With Apple’s official exit from the country, the prices of iPhones have soared high. Xiaomi and Samsung were able to fill this void in the mid-range, which is usually bought by the proletariat. Russia continues to be a dynamic smartphone market due to its hold on world economics and technology.
Which is the Most Popular Phone Brand In India?
Unlike most other markets, the Indian smartphone market is a very price-sensitive market. Indian smartphone users look out for the best smartphone that offers premium features at a reasonable price. There are many budget-friendly options and bang-for-buck devices that are specially designed for India in the smartphone market. The most popular phone brand in India is Samsung. Here, Apple takes the back seat after brands like Xiaomi and Vivo. Apple has shipped around 10 million iPhones in India, which accounts for 7% of the market.
India is also a smartphone manufacturing hub with giants such as Apple investing heavily in their manufacturing plants in India. Apple aims to lower its phone prices significantly to capture the market. Xiaomi is currently trying to capture the Indian market by overtaking Samsung. It is predicted that Xiaomi might surpass Samsung and own an 18% share of the Indian smartphone market by the end of 2024. However, the fastest-growing smartphone brand in India is Realme, with a 69% growth in the past year.
Which is the Most Popular Phone Brand In North Korea?
The Democratic People’s Republic of Korea, popularly known as North Korea, does not have a very dynamic smartphone market. However, the most popular phone brand in North Korea is the US-based Apple. According to statistics, Apple used to dominate the North Korean smartphone market despite it not having any online or offline stores. Similarly, Samsung, Xiaomi, Huawei, Realme, etc are all popular brands in the country.
Notorious for having very tight regulations regarding internet usage and telecommunications, North Korea still uses 3G services to power communications. North Korea is also home to various state-owned phone brands that manufacture smartphones that give people access to North Korea’s internet. Phones like Pyongyang 2423, Pyongyang 1202, Phurunhanul H1 and H2, Jindallae, Jindallae 3, Arirang 151, and Arirang 152 are the most popular phones manufactured by state-owned companies. These phones are limited to North Korea and would not fare well with other smartphones produced by US and China-based tech giants.
Which is Most Popular Phone Brand In South Korea?
In South Korea, Samsung leads the race for smartphone market dominance by a huge difference. Samsung owns 67% of the market share, which is followed by Apple, which has a market share of only 26%. Samsung is a South Korean multinational tech company that has been in the Korean market for decades before Apple started launching its products in the Korean market. Samsung has the first-mover advantage and a wide range of phones from every price bracket. In addition to this, Samsung also has Korean-exclusive smartphones that cater to Korean consumers.
A plethora of tech and smartphone brands have emerged from South Korea. However, Samsung continues to dominate these brands in market share. South Korea currently has a smartphone market that is valued at $8.6 billion, which is projected to grow annually by 0.95%. It is expected that over 19.8 million units will be sold in South Korea’s smartphone market by 2028. South Korea is leading the global smartphone market with its cutting-edge technology and designs.
Which is the Most Popular Phone Brand In Germany?
The German phone market is dominated by the tech behemoths Apple and Samsung. Both brands are continually in the fight to occupy the top spot in sales. Even though Apple’s smartphone lineup is shorter compared to Samsung’s, which has a huge range of wallet-friendly phones, Apple continues to lead with a 34.03% market share. Samsung is trailing close to Apple with 33.79% market share. The third most popular brand in Germany is Xiaomi. However, the brand only has a market share of 10%.
Germany is also home to several home-grown brands like Gigaset, Medion, TechniSat, etc. However, their market share is very low because they cannot compete with the latest technology offered by the US and Chinese phone brands. Germany’s smartphone market was valued at $12.11 billion in 2023 and over the years, it is expected to grow exponentially. Germany is a smartphone hub with a great number of consumers and manufacturing plants. It is predicted that smartphone sales in Germany will hit a record number of 38.9 billion EUR in 2024.
Which is the Most Popular Phone Brand In Italy?
Samsung is currently the most popular phone brand in Italy. The brand recently surpassed Apple by a small margin in sales in 2024. Samsung has a market share of 30%, which is closely followed by Apple with a 28% market share. Xiaomi is the third most preferred brand in Italy and accounts for 14% of the market share. Other huge brands like Google, OnePlus, Motorola, etc do not have a good footing in the Italian smartphone market.
The Italian smartphone market is valued at $13 billion and is expected to grow by 0.55%. There is a huge demand for high-end, high-performance devices in Italy due to the surge in the tech-savvy population. Phone brands have invested hugely in Italy which will have a high surge in smartphone sales in the years to come. The brand that is expected to become the next big thing in Italy is the Chinese tech giant Xiaomi. The Chinese brand offers bang-for-bung devices that offer exceptional computing power for its price. Several Chinese brands are trying to tap into the Italian phone market with a huge array of phones in every price range.
Top 25 Most Popular Phone Brands in the World: Key Takeaways
You have now seen the most popular smartphone brand in the world. The global smartphone market is very different from regional markets as the needs and demands vary according to the region. However, most phone brands offer cutting-edge technology, user-friendly interfaces, and sleek designs. Apple is by far the most popular phone brand in the world, with Samsung a close second. Chinese smartphone giants like Xiaomi, Oppo, Vivo, and Huawei are capturing the attention of tech enthusiasts worldwide with a slew of bang-for-buck phones.
Since there are a plethora of brands competing to capture the market and increase their market share, there will be more competition. It will be greatly advantageous to the customers, as they can receive the latest technology at a reasonable price point. If you are in the smartphone market for a new phone, you may prioritize a particular feature. It may be cutting-edge performance, the highest-quality camera setup, an easy-to-use interface, a well-syncing ecosystem, or sleek designs, but all the popular smartphone brands are certain to have a device that matches your taste.
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