Mauritius Commercial Bank’s (MCB) went live on Tuesday with their new Backbase-built SME banking platform and new mobile app, JuicePro. This marks the completion of the first phase of the collaboration.
Using the Backbase platform, MCB was able to completely remodel its SME user journeys and has put a foundation in place to advance digital innovation across all lines of business.
The mobile platform for SMEs will cater to growing customer demand, provide a smoother and bespoke banking experience, and then be replicated across all business lines using the Backbase Omni-channel banking platform.
This will give MCB an immediate advantage in the SME banking market. More than 100 large financials around the world have benefitted from Backbase’s omni-channel, Digital-First Banking Platform.
“SME banking has traditionally been overlooked, but there is a significant opportunity to change how small businesses do banking by properly addressing their needs. JuicePro, our new app, has listened to the market and taken our SME services mobile to smoothen all journeys,” said Dominic Provençal of MCB.
Jouk Pleiter, CEO at Backbase added that “Our unique platform has allowed MCB to quickly build and launch their SME banking app in a relative short time frame.
The flexible nature of the platform allows them to drive continuous product innovation to respond to emerging customer needs and pressures from competitors and regulators alike. Now, with the go-live of phase 1 being such a success, MCB can continue to add and launch new features to their SME customers and at the same time start the roll-out of new digital web and mobile apps across their other business lines.”
