Airtel Ghana goes trendy with one of the unconventional, yet captivating communications tools called “spontaneous flash mob dance” to thrill and engage its customers with its latest offer Airtel ChawChaw.
Unsuspecting commuters at the various selected locations could not have predicted the events that took place on what seemed to be a normal mid-morning commute. As music began playing from the PA system, one person broke into a choreographed dance. As the music continued, more and more dancers joined in until over 20 dancers were performing to a mash up of songs ranging from hip-hop to disco to hip-life. The 15-minutes rhythmic and energetic dance harnesses the power of creativity to inform about the product offering for Airtel ChawChaw.
Airtel ChawChaw is an offer that rewards customers by giving back what they spend instantly on voice, SMS or data (pay as you go). Customers can also send money for free to any network via the Airtel Money platform. Customers signing unto the network for the first time are automatically placed on this offer while existing customers can enjoy the offer by simply dialing *520#.
“This is not the first-time choreographed flash mobs have played a role in helping to communicate to various audiences” said Donald Gwira, Head of Corporate Affairs. “The concept is unusual, but the engagement has been surprisingly fun, captivating and entertaining!”
In all, a total of 3 flash mob dance performances have been sighted in Accra. Viewers can also stay up-to-date with the Airtel ChawChaw flash mob dance on Facebook and Instagram. For additional information about ‘Airtel ChawChaw’, visit any Airtel shop, or visit our website, www.airtel.com or our social media pages: facebook.com/airtelgh; twitter.com/airtelghana youtube.com/airtelghana.
